The Value of a Good Website

One of the most important things we need to do is prove the value of our products. If you don't see the value in something you won't pay for it. People don't blink at spending $400 for an iPhone but hesitate to spend 99 cents on an App for it. They see the value of the phone itself, but not necessarily that of the App. People judge value constantly when they consume products and services, and a lower price doesn't necessarily sell someone. However people are very good at looking at at similar item and seeing the differences in value.

Take a chamber of commerce. Say you are a very active chamber. You have hundreds of members, and hold regular meetings and networking events. In addition you offer additional programs and services to your members, as well as have an active website and online forum, along with job listings, and more online services for your chamber members. Someone comes up and says "Why on earth would I spend $150 to join your chamber, there's another one in the next town over where I can join for $15!" The fact that the other chamber has under 10 members, never holds events, and has only a static website which doesn't display any direct links to it's members, is apparently lost on him.

The person focused on the price is missing the value that the bigger chamber has to offer. The difference is spending $15 and getting very little or nothing at all from it, or spending $150 for a very active chamber that can help you network, and grow your business, and find the services you need in the area. The more expensive chambers add value over the cheaper ones, far making up for the price difference. Cheap is rarely good. Good is rarely cheap.

It's the same thing with our products. "Why should I pay you guys $250 a month, when I can go to X and get a website for $25?" The answer is that we provide a much higher value and level of service than you would for the $25. The websites we provide people are far more than 10 times superior to a $25 website, in many ways.

We offer custom high quality design, based on your business, not a generic template. This is important because it helps set you apart from your competition visually. People search for services online and often pick the best looking 3 they find. Ours helps you be one of the best looking over the cheaper sites.

In addition we provide a tremendous amount of additional functionality specifically targeted to your business, from being able to change your content yourself whenever you want without having to wait for someone to respond to your phone call or email. You automatically get a high level of security on your website and tons of features standard, from blogs, and forums, to social media features and tie ins, as well as for a modest additional fee your own online store, secure, and within your own site you can easily control and modify. All this gives you a much bigger ROI than by getting a site that does nothing, from a company that provides you no specific guidance.

Also we provide personal support. We are there to guide you every step of the way by phone and email (and sometimes even in person) to help you make the most of your website. It's in our interest for you to not only quickly see the value of the website, but realize that it's actually a steal for you. We want you to feel that the money you spend with us on your website is the best money you can spend.

If you're still not sure exactly how we can help your business, or what it'll mean for your bottom line, we urge you to email or call us at 877-649-6025. We'd love to talk with you.