Our Process

When creating custom designs, and themes for your association’s website, we go through a number of steps.

First we establish your club’s Website Requirements. This describes all the features, functions, and content in a general way, and we try to establish what your association must have, and what you must allow your members to do.

oClubhouse then does Competitive Survey’s where we examine a number of similar clubs or associations to establish industry best practices, and then determine what aspects of a membership organization best help you to stand out.

We then create your association’s Audience Definition, where we create several persona’s who stand in to represent major user groups for your club’s website. These persona can be extremely useful in understanding user scenarios and usability questions.

Next we list out every piece of content we can think of for an organization such as yours in our Content Inventory and Organization. This list is used to develop the boiler plate content and set the SEO helper information for each page of your association’s website. It is a comprehensive list of all content on a membership organization web site, though it’s constantly being improved.

User Scenarios come next. We take the persona we created in the Audience Definition and visualize what they might be trying to achieve on your association’s website, and plot out what they’d do.

We then write up the Site Map which is a visual representation of your club’s website and it’s content broken up into segments.

Based on the content and the Site Map we then develop the Navigational Structure for the site, and create Wireframes which use the Page Schematic to establish the functionality and information presented on each page of the site.

Then we hand this information over to our designers who 'make it look pretty', while meeting the needs of the association or club involved. There's more to just choosing colors. It's about understanding how your members are going to USE your site, and making that process work as efficiently as possible for you, and for them.