One of the most important things we need to do is prove the value of our products. If you don't see the value in something you won't pay for it. People don't blink at spending $400 for an iPhone but hesitate to spend 99 cents on an App for it. They see the value of the phone itself, but not necessarily that of the App. People judge value constantly when they consume products and services, and a lower price doesn't necessarily sell someone. However people are very good at looking at at similar item and seeing the differences in value.
When a new organization, association, or chamber of commerce is looking to construct a website, they have a number of questions to ask themselves, and choices to make. Unfortunately, they often ask the wrong questions and make the wrong choices.
A website has purpose, or at least it should. A website without purpose, will sit there and do nothing. A website needs purpose in order to accomplish anything. One mistake many people make when putting together a website for their chamber, or association, is to ignore these purposes. They focus on looking good, or on showing off some credential, which are not un-important, but they're not purposes. Having people call you. That's a purpose. Having people sign up to be members; That's another purpose. It's what you want to do on the website.
Do you have a Facebook page for your club? You should. It's a great way to get new members to find you and direct them to your website. It can even be a great additional level of service that you provide by bringing your members together in additional ways. People might not even be aware that your organization exists, but if they see one of their friends join your Facebook group, they might go check you out on Facebook, and you can then steer them from there to your website, and convert them into a dues paying member.
